It's not always easy to maintain healthy, strong and vibrant hair at home,
which is why choosing the right products is so important. As part of our
spotlight on the sulfate-free Color Wow range, here we explore what sulfates
are, whether they're bad for hair, and how Color Wow products actively help
to prevent hair colour from fading.
What are Sulfates?
Sulfates, including sodium laureth sulfate (SLES) and sodium lauryl sulfate
(SLS), are human-made detergents or surfactants, which can be found in a
variety of personal care products, including toothpastes, bodywashes, hand
soaps, shampoos and conditioners.
Human-made sulfates are present in many personal care products due to their
ability to effectively remove oil and dirt from the skin and hair. SLS also
helps the product to lather and foam, which can make it easier to apply.
Are Sulfates Bad for Hair?
As well as dirt, unfortunately, Sulfates can also remove the natural oils in
hair that help to keep it moisturised and strong. While sulfates don't
directly cause hair loss, continued use can cause hair to become brittle and
dry, leading to breakage and damage.
Sulfates can also cause irritation to the skin, scalp and eyes in some
people, which may lead to the development of contact dermatitis or the
worsening of certain conditions such as rosacea or eczema.
Why are Color Wow Products Sulfate Free?
Color Wow products are formulated without sulfates, making them an ideal
option for those who experience skin or scalp sensitivities, as well as
those with dry or brittle hair.
Colour Wow's sulfate-free shampoo is formulated with an innovative blend of
8 cleansers, which ensure the hair cuticle remains closed and smooth. As
well as making sure that your hair won't be left feeling stripped and dry,
Color Wow products work to prevent your hair colour from fading for up to 20
washes.
The addition of gentle Japanese amino acid in Color Wow's sulfate-free
shampoo means that you'll still be able to enjoy a creamy and rich lather,
helping you to evenly apply the product over your hair for a thorough clean.
Popular Color Wow Products
From shampoos and conditioners to styling products, including texturising
sprays and anti-frizz treatments, there are a variety of products in the
Colour Wow range. Let's take a look at some of the best sellers.
Color Wow Dream Filter Pre-Shampoo Mineral Remover
Designed for all hair types, Dream Filter expertly removes the build-up of
minerals that can distort, darken and dull your hair colour. All
colour-treated hair, as well as people with naturally fair hair, can benefit
from this 3-minute pre-shampoo treatment.
Color Wow Color Security Conditioner
This lightweight conditioner contains nourishing argan oil, which will leave
your hair feeling silky smooth, detangled and hydrated. Color Security is
formulated with eight translucent conditioners, which won't distort or alter
your colour in any way, and offers three levels of thermal protection to
shield against dulling and dehydration.
Color Wow Dream Coat Supernatural Spray
Infused with humidity-blocking technology, Dream Coat is an advanced
anti-frizz leave-in treatment that will leave your hair looking smooth and
glossy without weighing it down. When activated by heat from your hairdryer,
Dream Coat delivers an invisible matrix which covers each strand in a
moisture-repelling raincoat.